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"Confused messages are the bane of parents,
spouses and advertisers. Often marketers create confusion
for buyers not with ad copy but in the very channels,
pricing and packaging we use. We need to address this
before it impacts re-buy and brand" - Andrew
Lane
In this one day session Andrew Lane guides marketing
department heads in a critical assessment of your marketing
mix - the marketing elements that buyers see every day.
A failure to create and maintain consistency in the
marketing mix leads to negative views of products and
the buying process. Based on his experience, Lane challenges
marketers to ensure that the customer experience supports
the brand and all other marketing and corporate activities.
Outcomes include:
- A model for evaluating the
blend of product, price, sales, promotion and distribution;
- A list of mix imbalances; and
- Plan of
action to address the identified imbalances across departments.
Click here to request a follow up call
regarding tactical marketing issues.
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