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"The impact of branding has eclipsed the Marketing
function. The development of a brand impacts perceptions
not just of buyers and consumers but of all stakeholders.
The opportunity for HR is to apply Branding to differentiate
the employer among potential employees." -
Andrew Lane
In a one day session, Andrew Lane introduces Branding
to your HR professionals, working with them to create
a 'work experience' Brand that is synergistic
with existing corporate branding. Consistent branding
across functions is positive for the organization and
can serve to differentiate a company in the eyes of
recruits.
Outcomes include:
- A clear model for application
of Branding in the HR context;
- Development of
a unique set of Brand attributes applicable to the work
experience being promoted;
- Tools for using research
to refine prospect and employee views of the Brand;
and
- Strategies for coordinating the HR Branding
with corporate initiatives and ensuring consistency
of application.
Click here to request a follow up call
regarding HR branding.
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