|
|
"If you are learning about your competition
when you lose a sale, you have much more to fear than
the loss of that one piece of business." -
Andrew Lane
In this one day session Andrew Lane highlights the
importance of continually understanding direct and indirect
competitors and how this basic business intelligence
can drive your strategy; creating competitive awareness
within your organization and advantages in the marketplace.
Outcomes include:
- Specific approaches for capturing
and managing competitive intelligence including engaging
all employees in competitive scanning;
- Creation
of a competitive factors map for your business with
the relative position of you and your competitors for
key competitive factors; and
- Development of practical
plan for integrating competitive intelligence with your
strategy development.
Click here to request a follow up call
regarding competitive analysis.
|
